Selling your property is a major decision and ought not to be one taken lightly. Not only should you have a general rapport with your agent, you need to consider if they fully understand every complexity involved in the selling relationship and if they will genuinely be acting in your best interests. These are the key elements of what to expect from your agent.

Communication

With so much dialogue required during the selling process, choosing an Agent who is highly communicative and prepared for earnest discussion is paramount. Your Agent ought to constantly be in contact with you providing buyer feed-back after each purchaser inspection, alerting you to recent comparable sales and other market information relevant to you. Discussions around changes to the marketing plan and identifying target markets are also required throughout the process. An empathetic approach, along with listening to your needs is important so that the outcome is driven by you and not pre-determined by your Agent.

Thorough

The Agent you choose is legally bound to act on your behalf and under your instructions. Much of your Agent’s work occurs “behind the scenes” therefore you need to be confident your Agent will be thorough and methodical. The selling process is only complete on the day of completion and you should choose an Agent you consider most likely to work closely with you from the day of listing through to the settlement.

Knowledge & Experience

Those that choose to live in the area know what attracts buyers to the area. Our sales personnel are all long-term local residents and make it their business to know each and every street – this knowledge only comes from experience. A knowledgeable Agent understands the clear and subtle differences in promoting and selling all kinds of properties and how to engage with the buyers attracted to each.

Trust & Negotiating

Trusting your Agent is ranked as the main reason why sellers choose a particular agent over another. The longevity of an Agency in your area along with a sample of any testimonials is worth considering when looking for a quality, trustworthy Agent. Negotiation skills are honed from many years of experience, must come “naturally” and be firmly entrenched in an Agent’s fiduciary responsibility to achieve the highest price for a property that the market will bear.

Marketing

The really good agents will already have relationships with qualified buyers looking for your type of property, but also understand that the largest buyer group are those that are “going it alone”. Ask yourself, “When I buy, how do I find a property?” Depending on when you last purchased, most answers are “on real estate websites.” Marketing to these buyers and getting them to compete for your property always reveals the best price. Your Agent also needs to identify the relevant marketing attributes of your property and suggest ways to present it at its best in both print and pictures.